More than 150,000 athletes from all over the world tried their best to reach their personal goals at major running events in Melbourne, Amsterdam, Toronto, Kansas, Birmingham and Des Moines. Their live progress was followed by an enormous group of friends, family and fans who used MYLAPS services like the EventApp, SocialShares and EventResults.
Most downloaded sports app in Australian App Store
On 16th, Sunday the the EventApp of the Medibank Melbourne Marathon was the most downloaded free iOS sports app in Australia. 15,000 unique app users generated a total of 900,000 (!) screen views. An average of 60 screens per user (and an average session duration of 11:32 minutes).
On the other side of the planet, in Amsterdam, more than 43,000 runners experienced the EventManager platform before, during and after the TCS Amsterdam Marathon with our Registration, Timing, SocialShares and EventResults. Almost 85,000 individuals viewed the results on the MYLAPS Results platform. 56% of the traffic used mobile devices to check the results, which underlines the importance of a mobile friendly website.
The Scotiabank Toronto Waterfront Marathon (Canada), the Waddell & Reed Kansas City Marathon with Ivy Investments and the IMT Des Moines Marathon (both in the USA) used the EventApp (with LiveTracking) and SocialShares to optimize the race experience for their athletes and their fans. On top of that the Des Moines Marathon included training plans in their EventApp to help their participants preparing for the race. The Great Run Company (UK) used their SeriesApp for the Great Birmingham Run.
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