First major city marathon using in-app live video

EDP Rock 'n' Roll Madrid Maratón & ½ is the first major city marathon with a live video stream in their own EventApp. All App users were able to follow the live broadcast via the EventApp powered by MYLAPS. Simply watch full screen or minimize the live stream to use the App and follow the live stream at the same time.

‘The EventApp helped us reach even more athletes and fans!’

For the second year in a row the EDP Rock ‘n’ Roll Madrid Maratón & ½ EventApp was a big success. Since last year the App helped the event to increase their sponsorship income with 5%. With new features the success continued to grow. According to Race Director David Rumao, ‘The EventApp helped us reach even more athletes and followers of our event. This year we added a live video stream to the App and shareable Selfies.’ The positive feedback was overwhelming.